Case Studies | Eat Street

Photography © Michael R. Conway

The Overview

Project Type
Office Buildout: Two Stories

Project Details
When EatStreet decided it was time to make the move into a larger facility, the organization chose to build-out a space that could not only attract new talent to an ever-growing team, but be functional enough to retain it once they were there. The design needed to maximize functionality while creating a space that would reflect a modern, casual, but slightly eclectic environment. Flexibility in the types of work areas available to its team was also a priority. To accomplish their goals, EatStreet tasked Aro Eberle Architects to build-out the space and Office Designs to outfit the build once complete.

Project Breakdown

  • Reception Area
  • 20 Private Offices
  • 124 Workstations
  • 3 Collaboration/ Standing Work Spaces
  • 10 Meeting Rooms/ Phone Booths
  • Formal Conference Room
  • Dining/ Town Hall/ Flex Space

The Team
Michael Isaac          Principal Interior Designer   |   Office Designs
Christine Pearson    Interior Designer   |   Aro Eberle Architects
Doug Pahl               Principal Architect   |   Aro Eberle Architects


The Solution

Productivity is maximized when common and private work areas are flexibly designed to accommodate various purposes. We chose a wide range of seating throughout the project, providing employees options within traditional conference rooms and private areas, both of which are crucial to creating an effective work environment. These spaces were outfitted with furniture components to encourage collaboration and maximize the diversity of tasks they can support.

When selecting the furniture for the space, we made a conscientious decision to intermix several manufacturers with slight variations in textile and finish selections. The use of complementary wood tones and heavily textured neutral textiles against white laminates and bright, saturated finishes created a warm yet modern and energetic feel to the project. This plan allowed each space its own unique identity while maintaining the overall design cohesion needed to tie the spaces together.

Post-occupancy feedback has been very positive. The functional flexibility and the playful direction that the collaboration of Aro Eberle Architects and Office Designs delivered exceeded the expectations of the EatStreet team.

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EatStreet, a privately held company founded in 2010 is the largest independent online and mobile food ordering service in the United States. Since its inception on the University of Wisconsin–Madison campus it has expanded exponentially. It currently has market share in over 250 cities nationwide with a portfolio of 15,000 restaurants in its online food court.

Madison, Wisconsin